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Marketplace
Mobile App
B2B SaaS
Redesigned a two-sided gig marketplace. Deal cycle 5 days to 1.5
ROLE
Product Designer
COMPANY
Tasky
TIMELINE
7 months
STACK
Figma, Figjam
From 5 to 1.5 days
In deal closure with companies
0-to-1
Branches decongested with app design
40+
Companies active
Problem
Tasky, a platform connecting verified students with gig work, faced significant operational and usability bottlenecks across its ecosystem. Initially, the platform only allowed individual users to post single, simple tasks. When larger enterprises needed to hire students in bulk, the process had to be handled entirely manually by the Tasky team via WhatsApp and Instagram. This manual management caused friction and delays, taking up to 5 days to close a single deal.
Furthermore, the existing student mobile app suffered from accessibility issues, confusing navigation, and an outdated Material Design interface. Internally, the Key Account Managers (KAMs) struggled with a rudimentary platform that lacked the necessary data and CRUD functionality to efficiently manage tasks and applicants. Finally, the main website was misaligned, speaking only to individual task creators while ignoring students and corporate clients.
Business Perspective
From a business standpoint, Tasky needed to scale its operations and eliminate manual bottlenecks to drive revenue growth. The primary objective was to create a B2B SaaS platform that would allow large enterprises to autonomously create and manage high-volume, multi-variable job postings.
Additionally, to support this scalability, the company needed to drastically reduce the time-to-hire, increase student user retention, and empower internal teams with better management tools.
Standardizing the visual identity and user experience across all digital touchpoints (the B2B platform, mobile app, internal dashboard, and website) was essential to build a cohesive brand, streamline development, and capture all three target market segments effectively
Project Breakdown
Acting as the sole freelance Product Designer, I tackled the end-to-end redesign of Tasky’s digital ecosystem over the course of several months.
To untangle the complexity of the manual workflow and drive efficiency, I relied heavily on foundational UX methodologies to map the ecosystem before moving into high-fidelity UI design.
To understand the macro-level complexity of the business, I created an end-to-end Service Blueprint. This aligned all stakeholders by mapping out internal actors, system touchpoints, and the extreme variability of enterprise tasks (multiple locations, schedules, and payments).
B2B Saas Platform
I started by conducting market benchmarking and stakeholder interviews to map out the manual processes. I created an End-to-End Service Blueprint to gain a macro perspective of the complex variables involved in bulk task creation. After developing entity diagrams, user flows, and a new Information Architecture, I designed a comprehensive web platform where companies could manage credentials, add users, and create highly variable job offers using a modern UI component system.
Kam Internal dashboard
I overhauled the internal management tool, improving CRUD operations. This allowed KAMs to easily edit tasks, assign students, and track progress, seamlessly aligning with the new B2B capabilities.
Student Mobile App Redesign (B2C)
I researched active user behavior and analyzed support tickets to identify friction points. I restructured the IA, simplified the navigation, and transitioned the UI from Material Design to our new design system. I also introduced a "Student Benefits" section to boost user engagement.
Public Website
I defined three distinct user archetypes: Enterprises, Students, and Individual Task Creators. I redesigned the landing page to provide clear, targeted entry points and value propositions for each segment, utilizing the unified UI kit to maintain brand consistency.
Results
The holistic redesign of the Tasky’s ecosystem yielded highly positive business and user metrics:
Operational Efficiency
The time required to close a deal and assign students dropped drastically from 5 days to just 1.5 days (70%), thanks to the new KAM dashboard and automated B2B processes.
B2B Adoption
The newly launched SaaS platform successfully onboarded over 40 active enterprise companies as active users.
Increased Engagement
The mobile app redesign led to a significant increase in returning active users, as the registration and job application flows became much more intuitive and rewarding.
Reflections
Working on Tasky was a profound exercise in systemic product design. Being responsible for four distinct but interconnected products taught me how to maintain visual and functional consistency at a macro level. Transitioning a highly manual, variable heavy workflow into a standardized, self-serve SaaS product required deep stakeholder alignment and the rigorous use of mapping tools like Service Blueprints.
Ultimately, seeing how UX improvements like streamlining navigation and overhauling the architecture directly reduced operational times and increased user acquisition was incredibly rewarding.
All Projects
Next Project
Let’s work together
Working on a complex operational product? I’d love to hear about it.
Message me on LinkedIn
Send an Email
Back to Home
Marketplace
Mobile App
B2B SaaS
Redesigned a two-sided gig marketplace. Deal cycle 5 days to 1.5
ROLE
Product Designer
ROLE
Tasky
ROLE
7 months
STACK
Figma, Figjam
From 5 to 1.5 days
In deal closure with companies
0-to-1
Branches decongested with app design
40+
Companies active
Problem
Tasky, a platform connecting verified students with gig work, faced significant operational and usability bottlenecks across its ecosystem. Initially, the platform only allowed individual users to post single, simple tasks. When larger enterprises needed to hire students in bulk, the process had to be handled entirely manually by the Tasky team via WhatsApp and Instagram. This manual management caused friction and delays, taking up to 5 days to close a single deal.
Furthermore, the existing student mobile app suffered from accessibility issues, confusing navigation, and an outdated Material Design interface. Internally, the Key Account Managers (KAMs) struggled with a rudimentary platform that lacked the necessary data and CRUD functionality to efficiently manage tasks and applicants. Finally, the main website was misaligned, speaking only to individual task creators while ignoring students and corporate clients.
Business Perspective
From a business standpoint, Tasky needed to scale its operations and eliminate manual bottlenecks to drive revenue growth. The primary objective was to create a B2B SaaS platform that would allow large enterprises to autonomously create and manage high-volume, multi-variable job postings.
Additionally, to support this scalability, the company needed to drastically reduce the time-to-hire, increase student user retention, and empower internal teams with better management tools.
Standardizing the visual identity and user experience across all digital touchpoints (the B2B platform, mobile app, internal dashboard, and website) was essential to build a cohesive brand, streamline development, and capture all three target market segments effectively
Project Breakdown
Acting as the sole freelance Product Designer, I tackled the end-to-end redesign of Tasky’s digital ecosystem over the course of several months.
To untangle the complexity of the manual workflow and drive efficiency, I relied heavily on foundational UX methodologies to map the ecosystem before moving into high-fidelity UI design.
To understand the macro-level complexity of the business, I created an end-to-end Service Blueprint. This aligned all stakeholders by mapping out internal actors, system touchpoints, and the extreme variability of enterprise tasks (multiple locations, schedules, and payments).
B2B Saas Platform
I started by conducting market benchmarking and stakeholder interviews to map out the manual processes. I created an End-to-End Service Blueprint to gain a macro perspective of the complex variables involved in bulk task creation. After developing entity diagrams, user flows, and a new Information Architecture, I designed a comprehensive web platform where companies could manage credentials, add users, and create highly variable job offers using a modern UI component system.
Kam Internal dashboard
I overhauled the internal management tool, improving CRUD operations. This allowed KAMs to easily edit tasks, assign students, and track progress, seamlessly aligning with the new B2B capabilities.
Student Mobile App Redesign (B2C)
I researched active user behavior and analyzed support tickets to identify friction points. I restructured the IA, simplified the navigation, and transitioned the UI from Material Design to our new design system. I also introduced a "Student Benefits" section to boost user engagement.
Public Website
I defined three distinct user archetypes: Enterprises, Students, and Individual Task Creators. I redesigned the landing page to provide clear, targeted entry points and value propositions for each segment, utilizing the unified UI kit to maintain brand consistency.
Results
The holistic redesign of the Tasky’s ecosystem yielded highly positive business and user metrics:
Operational Efficiency
The time required to close a deal and assign students dropped drastically from 5 days to just 1.5 days (70%), thanks to the new KAM dashboard and automated B2B processes.
B2B Adoption
The newly launched SaaS platform successfully onboarded over 40 active enterprise companies as active users.
Increased Engagement
The mobile app redesign led to a significant increase in returning active users, as the registration and job application flows became much more intuitive and rewarding.
Reflections
Working on Tasky was a profound exercise in systemic product design. Being responsible for four distinct but interconnected products taught me how to maintain visual and functional consistency at a macro level. Transitioning a highly manual, variable heavy workflow into a standardized, self-serve SaaS product required deep stakeholder alignment and the rigorous use of mapping tools like Service Blueprints.
Ultimately, seeing how UX improvements like streamlining navigation and overhauling the architecture directly reduced operational times and increased user acquisition was incredibly rewarding.
All Projects
Next Project
Let’s work together
Working on a complex operational product? I’d love to hear about it.
Message me on LinkedIn
Send an Email
Back to Home
Marketplace
Mobile App
B2B SaaS
Redesigned a two-sided gig marketplace. Deal cycle 5 days to 1.5
ROLE
Product Designer
COMPANY
Tasky
TIMELINE
7 months
STACK
Figma, Figjam
From 5 to 1.5 days
In deal closure with companies
0-to-1
KAM SaaS Dashboard
40+
Companies active
Problem
Tasky, a platform connecting verified students with gig work, faced significant operational and usability bottlenecks across its ecosystem. Initially, the platform only allowed individual users to post single, simple tasks. When larger enterprises needed to hire students in bulk, the process had to be handled entirely manually by the Tasky team via WhatsApp and Instagram. This manual management caused friction and delays, taking up to 5 days to close a single deal.
Furthermore, the existing student mobile app suffered from accessibility issues, confusing navigation, and an outdated Material Design interface. Internally, the Key Account Managers (KAMs) struggled with a rudimentary platform that lacked the necessary data and CRUD functionality to efficiently manage tasks and applicants. Finally, the main website was misaligned, speaking only to individual task creators while ignoring students and corporate clients.
Business Perspective
From a business standpoint, Tasky needed to scale its operations and eliminate manual bottlenecks to drive revenue growth. The primary objective was to create a B2B SaaS platform that would allow large enterprises to autonomously create and manage high-volume, multi-variable job postings.
Additionally, to support this scalability, the company needed to drastically reduce the time-to-hire, increase student user retention, and empower internal teams with better management tools.
Standardizing the visual identity and user experience across all digital touchpoints (the B2B platform, mobile app, internal dashboard, and website) was essential to build a cohesive brand, streamline development, and capture all three target market segments effectively
Project Breakdown
Acting as the sole freelance Product Designer, I tackled the end-to-end redesign of Tasky’s digital ecosystem over the course of several months.
To untangle the complexity of the manual workflow and drive efficiency, I relied heavily on foundational UX methodologies to map the ecosystem before moving into high-fidelity UI design.
To understand the macro-level complexity of the business, I created an end-to-end Service Blueprint. This aligned all stakeholders by mapping out internal actors, system touchpoints, and the extreme variability of enterprise tasks (multiple locations, schedules, and payments).
B2B Saas Platform
I started by conducting market benchmarking and stakeholder interviews to map out the manual processes. I created an End-to-End Service Blueprint to gain a macro perspective of the complex variables involved in bulk task creation. After developing entity diagrams, user flows, and a new Information Architecture, I designed a comprehensive web platform where companies could manage credentials, add users, and create highly variable job offers using a modern UI component system.
Kam Internal dashboard
I overhauled the internal management tool, improving CRUD operations. This allowed KAMs to easily edit tasks, assign students, and track progress, seamlessly aligning with the new B2B capabilities.
Student Mobile App Redesign (B2C)
I researched active user behavior and analyzed support tickets to identify friction points. I restructured the IA, simplified the navigation, and transitioned the UI from Material Design to our new design system. I also introduced a "Student Benefits" section to boost user engagement.
Public Website
I defined three distinct user archetypes: Enterprises, Students, and Individual Task Creators. I redesigned the landing page to provide clear, targeted entry points and value propositions for each segment, utilizing the unified UI kit to maintain brand consistency.
Results
The holistic redesign of the Tasky’s ecosystem yielded highly positive business and user metrics:
Operational Efficiency
The time required to close a deal and assign students dropped drastically from 5 days to just 1.5 days (70%), thanks to the new KAM dashboard and automated B2B processes.
B2B Adoption
The newly launched SaaS platform successfully onboarded over 40 active enterprise companies as active users.
Increased Engagement
The mobile app redesign led to a significant increase in returning active users, as the registration and job application flows became much more intuitive and rewarding.
Reflections
Working on Tasky was a profound exercise in systemic product design. Being responsible for four distinct but interconnected products taught me how to maintain visual and functional consistency at a macro level. Transitioning a highly manual, variable heavy workflow into a standardized, self-serve SaaS product required deep stakeholder alignment and the rigorous use of mapping tools like Service Blueprints.
Ultimately, seeing how UX improvements like streamlining navigation and overhauling the architecture directly reduced operational times and increased user acquisition was incredibly rewarding.
All Projects
Next Project
Let’s work together
Working on a complex operational product? I’d love to hear about it.
Message me on LinkedIn
Send an Email